SpoiledinLA | New in LA

With the new hands-free-while-driving phone laws in effect here in California, it’s no longer possible for us Angelenos to avoid the dreaded cell phone headset. Fortunately, the creative minds behind

the newest Jawbone Bluetooth headset seem to understand that we’d still prefer not to run around town looking like telemarketers.

Designed to be ergonomic and comfortable on the skin, the Jawbone delivers on this promise and is so easy to wear that it’s likely to be forgotten and left on when not in use. Beyond this, the Jawbone is what technology rarely manages to be: cute! At 50% smaller than the original Jawbone, its sleek and yet playful design accessorizes like a piece of jewelry – regardless of whether it’s the black, gold, silver, pink, or blue version worn. The earloops are made from fine leather, an aesthetic advantage that also manages to feel much better on the ears than those made of plastic.

Often, flash substitutes for substance, but such is not the case with the Jawbone. The headset eliminates ten times more noise than its competitors through a patented technology called Noise Assassin that has even been tested in battlefields and from helicopters. The device is capable of separating ambient noise from speech to such an extent that our NY friends should be urged to convert immediately, so as to be heard over the sirens on their endless walks through the clamoring city.

While the Jawbone may not be able keep you from looking like a crazy person who talks to yourself, it will at least enable you to look fashionable while doing so. Unsurprisingly, the Jawbone can be purchased at Apple stores – where technology was made pretty for the first time – Best Buy, AT&T, and Verizon, as well as online at www.us.jawbone.com.

by Erin Bunch

1/26/2009