Abby Stern, a New Orleans native, always knew she’d end up in Los Angeles. Wanting to pursue acting since the age of six, and hearing glamorous tales of Hollywood she knew it would be her destiny. She set her eyes on the University of Southern California. Once accepted to their School of Theatre, she moved to LA as soon as possible (even skipping her high school graduation ceremony because it would postpone her move an extra three weeks). Since moving here she’s indulged in as many of the luxuries LA has to offer possible. A recent graduate of USC, Abby is still pursuing her acting career while being the creative force behind SpoiledinLA. She’s loved living in Los Angeles and doesn’t plan on leaving anytime soon.

Sheila Eisenstein Sheila Eisenstein was born and raised in Long Beach, California, but growing up spent the majority of her time in LA even though her family never officially made the move. In high school she decided to try out L.A.’s east coast rival for college and went to New York University’s Leonard H. Stern School of Business, where she studied marketing and management. Sheila stayed in New York after college where she worked in marketing for a high end skin care line. She is now living in LA and working full time on the success and expansion of SpoiledinLA.

Abby and Sheila met in the summer of 2001 at a high school summer program at Harvard University. They bonded instantly over their love for fashion, fine dining, and Los Angeles. Once Abby moved to LA they became best friends and always made the most out of LA together. One day Abby realized, why not make it their job? So they combined their strengths and passion to create what they consider the essential guide to Los Angeles.

SpoiledinLA is the original in an upcoming series of cityguides owned and operated by Spoiled Worldwide, Inc. Abby and Sheila plan to create citguides worldwide, changing the way women live and travel